1. Introduction
Ethereal Tide Pulse ("we," "us," "our," or "Company") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and otherwise process your information in connection with our website, mobile app, in-store services, and other interactions with our brand.
2. Information We Collect
Personal Information You Provide: We collect information you voluntarily provide, including your name, email address, phone number, postal address, payment information, and product purchase history when you shop with us, create an account, or contact customer support.
Automatically Collected Information: When you visit our website or use our app, we automatically collect device information (IP address, browser type, operating system), usage data (pages visited, time spent, click patterns), and cookie data to improve user experience and analyze site performance.
Location Data: If you visit our Jingumae store, we may collect location information for in-store analytics and promotional purposes, with your consent.
Third-Party Data: We may receive information from third-party payment processors, shipping carriers, and marketing partners to fulfill orders and improve our services.
3. How We Use Your Information
We use your personal data for: processing and fulfilling orders; communicating about purchases, shipping, and customer support; personalizing product recommendations; conducting marketing campaigns (with your consent); analyzing site performance and user behavior; detecting and preventing fraud; complying with legal obligations; and improving our products and services.
4. Legal Basis for Processing
Our processing of your personal data is lawful under the following grounds: your explicit consent (for marketing emails and cookies); contract performance (order fulfillment and customer support); legal compliance (tax and financial regulations); our legitimate interests (fraud prevention, analytics, business operations); and your vital interests (emergency situations).
5. Data Sharing & Third Parties
We do not sell your personal data. We may share information with: payment processors (Stripe, credit card networks); shipping partners (Japan Post, courier services); customer service platforms; analytics providers (Google Analytics); and as required by law. These third parties are contractually obligated to protect your data and use it only for specified purposes.
6. Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this policy. Typically, we retain purchase records for 7 years for tax and accounting purposes, customer account data until you request deletion, and email marketing preferences for as long as you remain subscribed. You can request deletion at any time, subject to legal requirements.
7. Your Rights & Data Subject Requests
Access: You have the right to request a copy of the personal data we hold about you. Rectification: You may request correction of inaccurate or incomplete data. Erasure: You can request deletion of your data (subject to legal exceptions). Portability: You may request your data in a machine-readable format. Objection: You can opt out of marketing communications and certain processing activities at any time. To exercise these rights, contact us at privacy@etherealtidepulse.com.
8. Cookies & Tracking Technologies
We use cookies to remember your preferences, analyze site usage, and deliver targeted advertisements. Essential cookies are necessary for site functionality and are set without consent. Analytics cookies track user behavior to improve our services. Marketing cookies enable personalized advertising. You can manage cookie preferences through our cookie banner or browser settings. For more details, see our Cookie Policy.
9. Security Measures
We implement industry-standard security practices including SSL encryption for data in transit, secure password hashing, regular security audits, and restricted access controls. However, no transmission over the internet is 100% secure. While we work diligently to protect your data, we cannot guarantee absolute security. Report suspected breaches immediately to security@etherealtidepulse.com.
10. International Data Transfers
Ethereal Tide Pulse is based in Japan and operates primarily in Japan. If we transfer your data internationally, we implement appropriate safeguards including Standard Contractual Clauses and your explicit consent where required by law.
11. Children's Privacy
Our services are not directed to children under 13 years old. We do not knowingly collect personal data from children under 13. If we become aware of such data, we will delete it promptly. Parents or guardians concerned about a child's data should contact us immediately.
12. Third-Party Links
Our website may contain links to third-party websites and services that are not operated by us. This Privacy Policy applies only to information we collect through our services. We encourage you to review the privacy policies of any third-party sites before providing your personal information.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes via email or prominent notice on our website. Your continued use of our services following notification constitutes acceptance of updated terms.
14. Contact Us
For privacy-related questions, requests, or concerns, contact:
Ethereal Tide Pulse Privacy Team
Email: privacy@etherealtidepulse.com
Phone: +81 3-3754-1385
Address: 1-7-1 Jingumae, Shibuya City, Tokyo 150-0001, Japan
Data Protection Officer: DPO@etherealtidepulse.com