1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They contain information about your browsing behavior and preferences. Cookies are widely used to make websites work more efficiently and to provide information to the owners of the site. Most web browsers allow you to control cookies through their settings preferences.
2. Why We Use Cookies
Ethereal Tide Pulse uses cookies and similar tracking technologies to: enhance your browsing experience by remembering your preferences; analyze how you use our website to improve functionality and user experience; measure the effectiveness of our marketing campaigns; deliver personalized content and product recommendations; prevent fraud and ensure security; and comply with legal and regulatory requirements.
3. Types of Cookies We Use
Essential Cookies: These cookies are necessary for the website to function properly. They enable you to navigate our site, add items to your cart, and complete transactions. Essential cookies do not require your consent and cannot be disabled.
Performance & Analytics Cookies: These cookies help us understand how visitors use our website by collecting anonymous data such as pages visited, time spent on pages, and referral sources. We use Google Analytics and similar tools to track this data. This helps us optimize our website and improve user experience.
Marketing & Advertising Cookies: These cookies are used to deliver targeted advertisements based on your interests and browsing history. They track your interactions across our website and partner sites to create personalized ad campaigns. These cookies require your explicit consent.
Social Media Cookies: If you share content from our website on social media platforms, those platforms may place cookies on your device to track your activity and deliver targeted content.
4. Third-Party Cookies
Ethereal Tide Pulse works with third-party service providers who may place cookies on your device, including: Google Analytics for website analytics; Stripe and payment processors for secure transactions; advertising networks for targeted ads; social media platforms for social sharing; and email marketing services for campaign tracking. These third parties are contractually bound to use cookies only as permitted by this policy and applicable law.
5. Cookie Duration
Session Cookies: These cookies expire when you close your browser. They are used to maintain your login session and shopping cart during your visit.
Persistent Cookies: These cookies remain on your device for a specified period (typically 6-24 months) or until you manually delete them. They are used to remember your preferences and track your behavior over time.
6. Your Cookie Choices
You have the right to accept or reject non-essential cookies. When you first visit our website, a cookie banner appears allowing you to: Accept All: Accept all cookies including marketing and analytics; Reject Non-Essential: Accept only essential cookies and decline marketing/analytics cookies; or Manage Preferences: Customize which types of cookies you accept.
You can change your cookie preferences at any time by updating your browser settings or revisiting our cookie banner. Note that disabling certain cookies may affect functionality of our website.
7. Browser Controls
Most web browsers allow you to control cookies through settings. You can typically: block all cookies; delete existing cookies; receive warnings before cookies are stored; or set preferences for specific websites. For instructions on managing cookies in your specific browser, consult your browser's help section or visit allaboutcookies.org.
8. Do Not Track (DNT)
Some browsers include a "Do Not Track" feature. When DNT is active, our website currently does not respond to DNT signals as there is no industry-wide standard for recognizing DNT. However, we respect your privacy choices made through our cookie banner regardless of your browser's DNT setting.
9. Pixel Tags & Similar Technologies
In addition to cookies, we use pixel tags (also called web beacons or clear GIFs), JavaScript tracking, and similar technologies to track user behavior and measure campaign effectiveness. These technologies work similarly to cookies and allow us to count visitors, measure ad performance, and personalize content. You can disable JavaScript in your browser settings to limit this tracking.
10. Data Retention & Deletion
Cookies are automatically deleted based on their expiration date. Session cookies are deleted when you close your browser. Persistent cookies remain until their expiration date or until you manually delete them. Analytics data collected through cookies is typically retained for 26 months. You can request deletion of your data by contacting us at privacy@etherealtidepulse.com.
11. International Compliance
Ethereal Tide Pulse complies with international cookie regulations including the EU General Data Protection Regulation (GDPR) and ePrivacy Directive, which require explicit consent for non-essential cookies. We obtain explicit consent through our cookie banner before storing non-essential cookies on your device.
12. Contact & Revocation
If you have questions about our use of cookies or wish to revoke your cookie consent, please contact:
Ethereal Tide Pulse Privacy Team
Email: privacy@etherealtidepulse.com
Phone: +81 3-3754-1385
Address: 1-7-1 Jingumae, Shibuya City, Tokyo 150-0001, Japan
13. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our practices. We will notify you of material changes through email or a prominent notice on our website. Your continued use of our website following notification constitutes your acceptance of the updated policy.